The Dabur Cool King Thanda Tel advertisement from Rediffusion with Nora Fatehi debuted last week. To promote the new product and its advantages, a new 360-degree campaign has been developed, involving television, print, and digital media. To enter the cooling oil market, Dabur India, an Ayurveda personal care firm in India, has introduced “Dabur Cool King Thanda Tel.”
The creative team of Rediffusion consists of Ramendra Vasishta, Rigved, Neilloy, and Shantanu. The production is handled by Lucifer Films, with Puneet Malhotra serving as director. It is intended at the Hindi heartland, according to Rediffusion managing director Sandeep Goyal. will cause an uproar in certain areas.
The joint president of Rediffusion, Kalyani Srivastava, stated, “This entire category has been a monopoly for years. The category will be rocked and its boundaries will be redefined by Nora’s electrifying presence in the Dabur Cool King Thanda Tel advertisement.
We are pleased to enter the cooling hair oil sector with the launch of Dabur Cool King Thanda Tel, according to Ankur Kumar, marketing head of Dabur India – hair care. It has a cool tube that was especially created. Crystals of cooling peppermint are located inside the chill tube. The 11 Ayurvedic herbs and peppermint cooling crystals will provide an unmatched cooling experience.
The Cool King Thanda Tel from Dabur has Nora Fatehi as its celebrity ambassador, according to Rediffusion’s national creative director Pramod Sharma. In the advertisement, Nora gave a fun and exciting dancing performance.
According to Sharma, the Dabur requirement to the firm was to produce a TVC that would be extremely captivating and immersive for the Hindi heartland target population.