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Ahead of Big Billion Days, Flipkart ties up with SBI, Paytm for offers

– Flipkart said that 60 brands such as Joyalukkas, Kalyan Jewellers, Croma, FabIndia and KFC, among others, are also launching a Gift Card Shop catering to customer needs.
– Flipkart said it has partnered with SBI and SBI Card to deliver a 10% instant discount to debit and credit card holders.

On Wednesday, Walmart-owned Flipkart said it will offer credit options through 17 banks, NBFCs, and fintech players that during the coming festive season will increase credit accessibility for customers.

The e-commerce company has partnered with State Bank of India and SBI Card, India’s largest issuer of pure play credit cards, to provide a 10 percent instant discount to both their debit and credit card holders. There will also be no EMI costs available for holders of Bajaj Finserv EMI cards across a broad range of items. Customers will be able to use friction-less and hassle-free credit for their transactions via the newly introduced OTP-based authentication mechanism.

Flipkart has also revealed its alliance with Paytm, where it provides shoppers with guaranteed cashback on wallet & UPI transactions with more value. This will help to make checkouts quicker, especially during the much awaited flash sales

Customers can now use pre-approved credit from 7 leading banking and fintech players with the launch of Kotak Mahindra Bank and Federal Bank Debit Card EMI payment option.

Flipkart also announced that, in terms of insurance, in collaboration with Bajaj Allianz GeneralInsurance Firm, customers can protect themselves against cyber fraud with Digital Suraksha Community Insurance.

In addition, Flipkart is launching a Gift Card Shop catering to customer needs across 60 brands, including Joyalukkas, Kalyan Jewellers, Croma, FabIndia and KFC. Flipkart will give a discount of up to 10 percent to enable the purchase of gift cards (Digital & Physical) during the festive season.

Ranjith Boyanapalli, Head of Fintech and Payments Group at Flipkart, said, “Customer focus is at the core of all our endeavours at Flipkart, as we create increased shared value for all our ecosystem stakeholders and partners.” We are reinforcing our commitment to help fulfil their aspirations without the burden of financial constraints by facilitating credit and insurance access and simplifying payments for over 250 million customers across the nation. We hope to carry the promise of The Big Billion Days to more customers through these partnerships and their extension to allow real growth.

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